Winning Back the Public-School Market Share
As school choice expands and enrollment declines persist, public school districts must move from reacting to competing strategically. This dynamic session equips district and school leaders with the systems, tools, and mindset necessary to reclaim and grow market share in an increasingly competitive educational landscape.
Participants will explore four essential systems for recapturing and retaining families:
- Strategic Marketing and Recruitment Infrastructure
- Personalized, High-Touch Customer Experience Design
- Tier 1 Instructional Excellence that Drives Measurable Achievement
- Leadership Capacity-Building for Sustainable Competitive Advantage
Grounded in research and field-tested practices, this presentation highlights proven approaches that increase student proficiency, reduce chronic absenteeism, improve school culture, and strengthen family loyalty. Attendees will gain practical strategies to redesign schools, elevate brand identity, train leaders, and position their district as the first-choice option in their community.
Walk away with actionable frameworks, implementation tools, and a renewed strategy to ensure your public schools not only compete—but lead.
Michael D. Toth
Michael D. Toth is founder and CEO of Instructional Empowerment (IE) and leads IE’s Applied Research Center. He is the author of The Power of Student Teams: Achieving Social, Emotional, and Cognitive Learning in Every Classroom Through Academic Teaming with David Sousa; author of Who Moved My Standards? Joyful Teaching in an Age of Change; and co-author with Dr. Robert J. Marzano of The Essentials of a Standards-Driven Classroom, School Leadership for Results, and Teacher Evaluation that Makes a Difference.
Toth was formerly the president of the National Center for the Profession of Teaching, a university faculty member, and director of research and development grants. He is an expert in research-based school improvement models, shifting instructional methodologies, root causes analysis for school issues, and building 21st-century skills in students; he gives public presentations and advises education leaders on these issues.
Dr. Michael Grego
Dr. Michael Grego, Ed.D., is an innovative leader who served in public education in Florida for 42 years, with the last ten of his career as superintendent of Pinellas County Schools. Under his leadership, the district achieved record-high graduation rates, narrowed achievement gaps, and expanded its magnet and STEM programs. He was recognized as the 2018 Florida Superintendent of the Year and served as the 2020-2021 president of the Florida Association of District School Superintendents.
Session Details
Topics:
Topics:
- Student-Owned, Rigorous Tier 1 Instruction
- High-Reliability Instructional Systems for Achievement
- Instructionally Empowered Leadership for Schoolwide Improvement
Audience: District leaders, choice & enrollment directors, principals, curriculum specialists, and anyone responsible for program innovation, facility utilization, or family engagement.